I’ve lost count of how many OKRs I’ve read that go something like: Objective: Launch the app Key Result 1: Release the app Key Result 2: Get some feedback Key Result 3: Improve the app It’s a to-do list dressed up in strategy clothes. It looks neat, but it doesn’t move the needle. It doesn’t spark action or build alignment. The truth is, a well-written OKR is less about polish
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