Potholes and Icebergs: Why Bottom-Up and Top-Down Strategy MattersAs annual planning kicks off, leadership teams are getting ready to define next year’s big bets, where to focus, what to fund, and which opportunities are worth the push. The default approach? Top-down. Executives lock themselves in a room, look at the market, sketch a few north stars, and push direction down the line.In most organizations, this starts as a top-down vs
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