I’ve lost count of how many OKRs I’ve read that go something like: Objective: Launch the app Key Result 1: Release the app Key Result 2: Get some feedback Key Result 3: Improve the app It’s a to-do list dressed up in strategy clothes. It looks neat, but it doesn’t move the needle. It doesn’t spark action or build alignment. The truth is, a well-written OKR is less about polish

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No one likes being told what to do. Yet so often in business, that's exactly what we do. We talk to people in terms of what we’d like them to do. The problem is this drives a compliance mindset and a lack of ownership from the people who are taking on the work. There is a simple way around this that so many failed to use. It's called the problem

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It can be really hard to write great OKRs, but it really shouldn't be that hard. In fact, it should be easy! In this guide I'll share with you how to write clear and impactful OKR. I've even included a few examples to help the creative juices flow. That will help you write a great OKRs, but you'll want to make sure you avoid the number one mistake just about

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